Avoiding that void in the ring

Commercial bred heifers on the internet sales in Canada in December averaged $4543. The range on those heifers was $2200-7600. Whew! Great for the one selling at $7600, a waste of time for the one selling at $2200. Coffee shop talk always talks about the $7600 heifer, but when you actually go to deliver your heifer for sale in the ring, what if you get $2200? It could be devastating! We need auction marts for price discovery and liquidity, but they can be a challenge when marketing breds. On this site, you set your price and give yourself time to get the deal done at your price and according to your terms.